While we absolutely encourage people to be keeping their accounts active by checking in daily (at least), social media scheduling is just one extra step you can do to give your pages an extra push into the limelight when planning social. Social media scheduling is something that can help the busy 9-5 worker manage their social pages when it suits them, without having to drop everything they’re doing multiple times a day just to send out a tweet or push out an Instagram post. But while being reactive and having social media marketing automation in place, sound like opposing concepts, they’re actually two very complementary ways to manage your social media that can lead to an increase in follower growth, engagement, and all that other good stuff. Social media scheduling doesn’t mean that you don’t need to be consistently logging into your social media platforms to respond to comments, engage in conversations, and generally nurture your following. “But surely social media needs to be reactive?” Says the man in the back Therefore having a social media marketing plan in place gets you organised.

Creating and scheduling your social media content in advance can even lead to better quality content. Planning your content in advance can help your channels to be so much more consistent in their output, and allow you to be more strategic by posting at peak times of traffic. But to be honest, it really shouldn’t be. Social media management and scheduling can sometimes be a controversial topic. But for those of you who need a little more convincing, we suggest you read until to the end.

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